Timur Abdyusheev
Creative Director
at Friends Moscow

We built the first-ever website inside Instagram to promote IKEA’s PS collection at zero cost. We used Instagram’s basic tagging features to simulate a website inside the app.

This little hack let people explore the PS collection in a manner native to the platform and became big news in design media.
Kolya Fabrika – Creative Director
Timur Abdusheev, Max Demkin – Art Directors
Matthew Choudnovski — Strategic Planner