MullenLowe MENA in collaboration with OMO Arabia, launches ‘The Art of Stains’, a first-of-its-kind campaign that redefines how period care is communicated in the region.
72% of women who believe that period care and stains still cannot be openly discussed.
70% of women have thrown away clothes or bed sheets due to period stains that could not be removed.
By blending ancient henna artistry with essential knowledge, OMO transforms a culturally ingrained tradition into a powerful, discreet, and deeply personal conversation starter.
72% of women who believe that period care and stains still cannot be openly discussed.
70% of women have thrown away clothes or bed sheets due to period stains that could not be removed.
By blending ancient henna artistry with essential knowledge, OMO transforms a culturally ingrained tradition into a powerful, discreet, and deeply personal conversation starter.
In Saudi Arabia, beauty and henna salons are more than beauty spaces, they are intimate sanctuaries where women connect, share stories, and uphold tradition. Recognising their unique potential, OMO partnered with skilled henna artists to create bespoke designs that discreetly weave in essential period care information. These intricate patterns don’t just adorn hands, they embed knowledge, ensuring that vital stain-removal techniques are passed directly into the hands of the women who need them most.
