https://timurabdyusheev.com Timur Abdyusheev Sun, 29 Jun 2025 19:44:24 +0000 https://timurabdyusheev.com en https://timurabdyusheev.com/OMO-The-Art-of-Stains Sun, 29 Jun 2025 19:44:24 +0000 Timur Abdyusheev https://timurabdyusheev.com/OMO-The-Art-of-Stains MullenLowe MENA in collaboration with OMO Arabia, launches ‘The Art of Stains’, a first-of-its-kind campaign that redefines how period care is communicated in the region. 72% of women who believe that period care and stains still cannot be openly discussed. 70% of women have thrown away clothes or bed sheets due to period stains that could not be removed. By blending ancient henna artistry with essential knowledge, OMO transforms a culturally ingrained tradition into a powerful, discreet, and deeply personal conversation starter. Mounir Harfouche - Chief Executive Officer Paul Banham - Chief Creative Officer Prerna Mehra - Executive Creative Director Damayanti Purkayastha - Head of Strategy Cameo Smiljanic - Senior Account Director Elena Soloveva - Senior Copywriter Timur Abdiusheev - Senior Art Director Hamdan Ali - Cinematographer Pravesh Pandey - Senior VFX Motion Graphic Artist Sana Mohammed Talha - Henna Artist In Saudi Arabia, beauty and henna salons are more than beauty spaces, they are intimate sanctuaries where women connect, share stories, and uphold tradition. Recognising their unique potential, OMO partnered with skilled henna artists to create bespoke designs that discreetly weave in essential period care information. These intricate patterns don’t just adorn hands, they embed knowledge, ensuring that vital stain-removal techniques are passed directly into the hands of the women who need them most. <img width="2048" height="1452" width_o="2048" height_o="1452" data-src="https://freight.cargo.site/t/original/i/7132309c35fa9b1a3ecb7a183053ec82f7fb6dfb749c1b928254173b377be78b/OMO---The-Art-Of-Stains---MULLENLOWE---Cannes-Lions-2025-Presentation-Image-from-The-Work---1836142-29830629.jpg" data-mid="235200320" border="0" src="https://freight.cargo.site/w/1000/i/7132309c35fa9b1a3ecb7a183053ec82f7fb6dfb749c1b928254173b377be78b/OMO---The-Art-Of-Stains---MULLENLOWE---Cannes-Lions-2025-Presentation-Image-from-The-Work---1836142-29830629.jpg" /> <img width="2048" height="1452" width_o="2048" height_o="1452" data-src="https://freight.cargo.site/t/original/i/d5f544065d39aede1db74ff43617fee02dfe84e387d7581eadb4b1ceb568121e/OMO---The-Art-Of-Stains---MULLENLOWE---Cannes-Lions-2025-Supporting-Images-from-The-Work---1836142-29823434.jpg" data-mid="235200361" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/d5f544065d39aede1db74ff43617fee02dfe84e387d7581eadb4b1ceb568121e/OMO---The-Art-Of-Stains---MULLENLOWE---Cannes-Lions-2025-Supporting-Images-from-The-Work---1836142-29823434.jpg" />&nbsp;<img width="2048" height="1452" width_o="2048" height_o="1452" data-src="https://freight.cargo.site/t/original/i/0321e6f906a6dd9d1a5560c3004e1da4c6c5a2c4f39bb3743b7d2431d82fe6cc/OMO---The-Art-Of-Stains---MULLENLOWE---Cannes-Lions-2025-Supporting-Images-from-The-Work---1836142-29823432.jpg" data-mid="235200348" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/0321e6f906a6dd9d1a5560c3004e1da4c6c5a2c4f39bb3743b7d2431d82fe6cc/OMO---The-Art-Of-Stains---MULLENLOWE---Cannes-Lions-2025-Supporting-Images-from-The-Work---1836142-29823432.jpg" />&nbsp;<img width="2048" height="1452" width_o="2048" height_o="1452" data-src="https://freight.cargo.site/t/original/i/129cc53300a6c27a8271e8e7b73cf61d2e4b39fa9aaaeb14f9d0148d72bba4ff/OMO---The-Art-Of-Stains---MULLENLOWE---Cannes-Lions-2025-Supporting-Images-from-The-Work---1836142-29775757.jpg" data-mid="235200378" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/129cc53300a6c27a8271e8e7b73cf61d2e4b39fa9aaaeb14f9d0148d72bba4ff/OMO---The-Art-Of-Stains---MULLENLOWE---Cannes-Lions-2025-Supporting-Images-from-The-Work---1836142-29775757.jpg" /> <img width="2048" height="1452" width_o="2048" height_o="1452" data-src="https://freight.cargo.site/t/original/i/accac80f4fbc6fbc566b1b951f4a1ac0f07b77830dff7d18691401a2a8de00ad/OMO---The-Art-Of-Stains---MULLENLOWE---Cannes-Lions-2025-Supporting-Images-from-The-Work---1836142-29825315.jpg" data-mid="235200436" border="0" src="https://freight.cargo.site/w/1000/i/accac80f4fbc6fbc566b1b951f4a1ac0f07b77830dff7d18691401a2a8de00ad/OMO---The-Art-Of-Stains---MULLENLOWE---Cannes-Lions-2025-Supporting-Images-from-The-Work---1836142-29825315.jpg" /> https://timurabdyusheev.com/Ikea-Kvartiroteka Thu, 12 Sep 2019 14:57:35 +0000 Timur Abdyusheev https://timurabdyusheev.com/Ikea-Kvartiroteka IKEA has created free design projects for the most popular layouts of Russian standardized serial housing. Kolya Fabrika – Creative DirectorTimur Abdysheev, Max Demkin, Victoria Vysotskaya,&nbsp; Vika Nurislamova&nbsp;– Art Directors Nastya Gorenshteyn, Evgeniy Golovan—Copywriters Vladimir Lovtsov, Anna Chaplygina — Producers https://timurabdyusheev.com/Ikea-PS-2014 Wed, 04 Jul 2018 20:09:53 +0000 Timur Abdyusheev https://timurabdyusheev.com/Ikea-PS-2014 We built the first-ever website inside Instagram to promote IKEA’s PS collection at zero cost. We used Instagram’s basic tagging features to simulate a website inside the app. This little hack let people explore the PS collection in a manner native to the platform and became big news in design media. Kolya Fabrika – Creative DirectorTimur Abdusheev, Max Demkin – Art DirectorsMatthew Choudnovski — Strategic Planner https://timurabdyusheev.com/Adrenaline-Rush-Night-Heroes Thu, 18 Jul 2019 12:33:11 +0000 Timur Abdyusheev https://timurabdyusheev.com/Adrenaline-Rush-Night-Heroes Adrenaline Rush is a non-alcoholic energy drink, PepsiCo brand. For many years, the brand targeted extreme sports community and was linked to the adrenaline moment situations. The brief was to create digital content and to tell a larger audience that energy drink can be used not just in extreme sports but in everyday life moments. The challenge was to find a new niche for a brand and to create an emotional connection with ordinary people. The idea was to produce a lullaby to all who don’t sleep at night and have to perform in rough labour. To the audience which is neglected by society but does need extra energy, respect and support. We opened a niche for the adrenaline rush brand to support the territory of 'night heroes' giving a spotlight to those who work in the dark. Musical accompaniment is produced by Russian electronic DJ Mujuice. He provided a cover song of «Good Night» by Kino, the legendary Russian band. The remake was supervised by Yuri Kasparyan, one of the founders of Kino, and Alexander, the son of Viktor Tsoi. Kino background: Kino was a Soviet rock band formed in Leningrad in 1982. The band was co-founded and headed by Viktor Tsoi, who wrote the music and lyrics for almost all of the band's songs. Over the course of eight years, Kino had released over 90 songs spanning over seven studio albums, as well as releasing a few compilations and live albums. Kino has remained popular in modern Russia, and Tsoi, in particular, is a cult hero. In Moscow, there is a Tsoi Wall, where fans leave messages for the musician, and the boiler room where Tsoi once worked is a place of pilgrimage for fans of Russian rock. Maxim Ponomarev – Creative DirectorTimur Abdusheev – Art Director Elena Dernova – Art Director Tanya Ponomareva&nbsp;– Copywriter Dasha Kravtsova — Strategic Planner https://timurabdyusheev.com/Nike-Battle-Of-Two-Capitals Fri, 06 Jul 2018 21:15:42 +0000 Timur Abdyusheev https://timurabdyusheev.com/Nike-Battle-Of-Two-Capitals A small-sided football cup. Moscow and St. Petersburg. Kolya Fabrika, Alexey Meshkov – Creative DirectorTimur Abdusheev&nbsp;– Art Director Dmitry Moiseev – CopywriterAndrey Morozov — Senior Strategic Planner https://timurabdyusheev.com/Nike-Play-Russia Tue, 10 Jul 2018 13:22:27 +0000 Timur Abdyusheev https://timurabdyusheev.com/Nike-Play-Russia Nike is not a winter sports brand in Russia. Before Sochi Olympics we asked Russians to show the world what it means to play Russian. The crazier the better. Kolya Fabrika, Alexey Meshkov – Creative DirectorTimur Abdusheev&nbsp;– Art Director Dmitry Moiseev – CopywriterAndrey Morozov — Senior Strategic Planner https://timurabdyusheev.com/Borjomi-Flavored-Water Sat, 05 Mar 2022 13:29:57 +0000 Timur Abdyusheev https://timurabdyusheev.com/Borjomi-Flavored-Water Borjomi is a legendary Georgian brand of mineral water with a rich 130 years heritage.&nbsp;People know and remember Borjomi as a curative water for special occasions, but do not perceive it as a casual drink. To change their mind Borjomi introduces a new product: Borjomi Flavored, an aroma-infused water with 0 sugar and 0 calories. Timur Abdusheev – Creative Team Lead / Senior Art DirectorJulia Andrianova – Seior CopywriterAlexander Milunas – Art DirectorDarya Kravtsova — Head of Strategy Victoria Kazakova — Senior Strategic Planner <img width="4862" height="3403" width_o="4862" height_o="3403" data-src="https://freight.cargo.site/t/original/i/c8992daa964f1dc1add2605d78caeb036e6d35a44dc6be930531b911b85b2dd8/Borjomi_hail_1SKU_horiz.jpg" data-mid="135385102" border="0" src="https://freight.cargo.site/w/1000/i/c8992daa964f1dc1add2605d78caeb036e6d35a44dc6be930531b911b85b2dd8/Borjomi_hail_1SKU_horiz.jpg" /> <img width="4249" height="2974" width_o="4249" height_o="2974" data-src="https://freight.cargo.site/t/original/i/e81cb35850fb9a331c0319e7f779b5c8e5c4003c683704fda608b765dacf2030/Borjomi_rain_1SKU_horiz.jpg" data-mid="135385149" border="0" src="https://freight.cargo.site/w/1000/i/e81cb35850fb9a331c0319e7f779b5c8e5c4003c683704fda608b765dacf2030/Borjomi_rain_1SKU_horiz.jpg" /> <img width="4632" height="3247" width_o="4632" height_o="3247" data-src="https://freight.cargo.site/t/original/i/4a2f604f0c435f0ee98396e88184912b9984340f629a98c1ecf31a5e0932283c/Borjomi_river_1SKU_horiz.jpg" data-mid="135385164" border="0" src="https://freight.cargo.site/w/1000/i/4a2f604f0c435f0ee98396e88184912b9984340f629a98c1ecf31a5e0932283c/Borjomi_river_1SKU_horiz.jpg" /> <img width="4945" height="3467" width_o="4945" height_o="3467" data-src="https://freight.cargo.site/t/original/i/e3905253af168937d13460bdb7aa1e20d15f247a5332dd4536a8564e6f26030c/Borjomi_hail_4SKU_horiz.jpg" data-mid="135385166" border="0" src="https://freight.cargo.site/w/1000/i/e3905253af168937d13460bdb7aa1e20d15f247a5332dd4536a8564e6f26030c/Borjomi_hail_4SKU_horiz.jpg" /> <img width="4936" height="3456" width_o="4936" height_o="3456" data-src="https://freight.cargo.site/t/original/i/2dd01a02c16e97034e996edb98477ee685a7efefdcd83e24d05c790a9f5c06f0/Borjomi_river_4SKU_horiz.jpg" data-mid="135385169" border="0" src="https://freight.cargo.site/w/1000/i/2dd01a02c16e97034e996edb98477ee685a7efefdcd83e24d05c790a9f5c06f0/Borjomi_river_4SKU_horiz.jpg" /> https://timurabdyusheev.com/Perekrestok-supermarket-NY-campaign Sun, 08 Jul 2018 14:57:31 +0000 Timur Abdyusheev https://timurabdyusheev.com/Perekrestok-supermarket-NY-campaign Perekrestok supermarket chain New Year campaign. .Roman Firainer, Yaroslav Orlov – Creative Directors Kolya Fabrika – Digital Creative Director Maxim Bonyushkin –&nbsp;Creative Group HeadTimur Abdusheev – Art Director Natalya Romashova – CopywriterSergey Vladimirov — Strategic Planning Director <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2e3aa8b43480f2c7904761ba3c5312ce6b814cca1e9ecc9a58b160dcbaaf8a79/PEREKRESTOK-TANGERINES.jpg" data-mid="19985180" border="0" src="https://freight.cargo.site/w/1000/i/2e3aa8b43480f2c7904761ba3c5312ce6b814cca1e9ecc9a58b160dcbaaf8a79/PEREKRESTOK-TANGERINES.jpg" /> https://timurabdyusheev.com/Perekrestok-supermarket-relaunch Sun, 08 Jul 2018 19:28:55 +0000 Timur Abdyusheev https://timurabdyusheev.com/Perekrestok-supermarket-relaunch Perekrestok is one of the biggest supermarket chains in Russia. It’s well known for wide range of goods for a valuable price. So, sure you will look for an excuse to return to Perekrestok again and again. Roman Firainer, Yaroslav Orlov – Creative Directors Maxim Bonyushkin –&nbsp;Creative Group HeadTimur Abdusheev – Art Director Arina Milekhina – CopywriterSergey Vladimirov — Strategic Planning Director https://timurabdyusheev.com/Perekrestok-supermarket-relaunch-copy Wed, 09 Mar 2022 01:15:56 +0000 Timur Abdyusheev https://timurabdyusheev.com/Perekrestok-supermarket-relaunch-copy For more than three years I have contributed for local creative community and have taught at creative school MADS (best creative school of 2020 by Young Glory) During this time I have prepared more than 200 works with students for internal and international creativity festivals (Young Glory, D&amp;AD new blood, Future Lions), conducted dozens of offline and online trainings and webinars.There are some of my students project that I love. BabyWhopperGold project of the online course 2018 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/13b013af42a2c443554b280c493d9c93267278fcbdb2ff46f38048776831e495/baby-whopper.jpg" data-mid="135763907" border="0" src="https://freight.cargo.site/w/1000/i/13b013af42a2c443554b280c493d9c93267278fcbdb2ff46f38048776831e495/baby-whopper.jpg" /> Back to OasisBronze project of the Young Glory 2020 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8ed3f77b797e853557c240de047703a71a959cfbb7672c6698ca93dc76035d37/Back-to-Oasis.jpg" data-mid="135765548" border="0" src="https://freight.cargo.site/w/1000/i/8ed3f77b797e853557c240de047703a71a959cfbb7672c6698ca93dc76035d37/Back-to-Oasis.jpg" /> The Future Wonder Of The WorldBronze project of the online course 2020 <img width="2048" height="1452" width_o="2048" height_o="1452" data-src="https://freight.cargo.site/t/original/i/42576e06f7c8d22657f8a538fff6694362dc450f415c0e08e61681259023cbd0/the-future-wonder-of-the-world.jpg" data-mid="135767721" border="0" src="https://freight.cargo.site/w/1000/i/42576e06f7c8d22657f8a538fff6694362dc450f415c0e08e61681259023cbd0/the-future-wonder-of-the-world.jpg" /> The World Slowest Inernet By Coors LightMy students project that I love ; ) <img width="2480" height="1754" width_o="2480" height_o="1754" data-src="https://freight.cargo.site/t/original/i/3c96447375e789ab538eb708f5690decdaa02c2bee19cb8c5b69ead7b453473e/the_worlds_slowest_internet_by_coors_light_en.gif" data-mid="135767856" border="0" src="https://freight.cargo.site/w/1000/i/3c96447375e789ab538eb708f5690decdaa02c2bee19cb8c5b69ead7b453473e/the_worlds_slowest_internet_by_coors_light_en.gif" />